Now that the holiday season is officially here, it’s the perfect time to start finalizing your email marketing campaigns to finish the year strong. Here are some tips on how to bring value and holiday cheer to your email subscribers this season.
Create Fun Email Designs
Playful email designs during the holidays will raise excitement around your holiday campaigns and encourage engagement with your email content. Emails to think about designing include a holiday sale email, a holiday greeting email, and an email for last-minute gifts.
Write Festive Subject Lines
Grabbing people’s attention with subject lines can be challenging during the holidays, as people are often busier during this time of year. Incorporate popular words such as “holiday,” “sale,” or “free” to create subject lines such as “Merry Christmas from [Brand] or “A Free Gift for You From [Brand].”
Offer Discounts + Free Shipping
When running holiday sales, indicating % discounts in your subject line will encourage a higher open rate, since people enjoy receiving offers towards their purchases. Remind customers when the cutoff dates for Christmas delivery are approaching. Offering free shipping or gift-wrapping options at checkout will also encourage customers to make a purchase. You can also run a “holiday preview sale” and email your subscribers, so they’re the first ones to know about any promotions you’re running.
Run a Holiday Giveaway
If you’re planning on running a holiday giveaway, RafflePress is a WordPress plugin that can
help you improve engagement with your business. You can set different ways to enter the giveaway so you can grow your email list, drive traffic to your website, and connect with new social media followers. You can integrate this plugin with your social media or email platforms, so you can run a successful giveaway campaign.
Make it Easy to Purchase Now
People are especially busy during the holidays, so make it easy to make an instant purchase. Include call to action buttons throughout the email to make it clear that customers can make a purchase through the email. When incorporating product images/details, include clickable links to provide a clear way to purchase. This encourages customers, whether they’re on-the-go and on their phone or their computer, to easily make a purchase for their holiday gifts.
Build Gift Guides
Gift guides are especially helpful during the holidays, as people are shopping for specific people in their lives. Your brand can create gift guides based on different price points, styles, or hobbies that people may have. For example, you can create a gift guide with gift ideas for the book lover under $25.
We hope these tips inspire creativity as you plan your upcoming email marketing campaigns. If you’re looking to run a successful holiday email campaign that your subscribers will enjoy, reach out to Deal Digital today.
