Marketing Automation
San Diego • Miami • Vero Beach
Our creative professionals will set up, deploy, and manage your multi-channel marketing campaigns using behavioral logic, lead scoring, and CRM integrations.
Understanding Automation
What is Marketing Automation?
Advanced nurturing of prospects and customers delivers individualized experiences and increased sales conversions.
It represents the future of digital marketing, and it’s available for your business today. Many businesses don’t use this powerful tool because of the cost and complexity of knowledge required to manage it. You also need the right creative professionals who know how to strategize around your specific prospects and customers.
Deal Digital is your outsourced digital marketing specialist, providing your business with the power of email marketing automation and the creativity to fuel it. The best part? It all comes at a fraction of the cost involved in building your own in-house team.
Your plan will contain customized campaigns targeting each of your customer personas with content and offers relevant to them. Automation systems enable tracking of each recipient’s engagement with your content, triggering instant alerts to Sales or Customer Service when they reach critical points in the sales funnel.
An automatic workflow uses logic to respond to certain actions taken by your recipients. Responses are based on predetermined decisions you make and we implement. Automation can deliver dramatic increases to your sales conversions and higher retention of existing customers. We’ll guide you through the entire process.
Guiding the Customer Journey
Contact Made - The Journey Begins
Someone responds to an online ad or free offer to download a piece of content or discount code. Automation takes over from there.
Automation Responds
The prospect instantly receives an email prompting their content download, a thank-you message, and more offers to further the relationship.
Prospect Explores Content
The system tracks the prospect’s behaviors: links clicked, web pages visited, videos watched, items downloaded, etc. Based on this activity, it calculates a lead score that helps you determine how far down the sales funnel the prospect is traveling and what type of communication they should receive next.
Persona Identified
The prospect’s activities qualify them to match a certain predefined buyer persona. They are added to that persona’s nurture track and begin receiving more relevant content emails and offers.
Lead Nurturing Continues
Your system sends the prospect content and special offers related to their persona type. The system continues to track their behavior and respond with content based on settings in the automatic workflow. Their interest in your products grows.
Lead Score Trigger
The prospect’s last download of a piece of content takes their lead score above a trigger-point threshold. The system automatically alerts your sales team so they can contact the prospect directly and close the sale.
Customer Retention Begins
Now that you’ve closed the deal, the customer moves into a “customer retention nurture track” for their persona. The system starts sending them review requests and other content to validate their purchase decision and set the stage for future sales.
Expertise with All Leading Automation Systems
The Automation Experts
Deal Digital is an expert in B2B marketing automation solutions, marketing automation for small business, and everything in between. We’ll set up a new system for your business or use your existing one. Our team is experienced with all leading systems and can quickly set up a program to increase your inbound leads, enable faster qualification of those leads, and improve your sales conversion rates.
Marketing Automation Services Pricing
Basic
$1500
Monthly Creation Services:
1 Target List
4 Level-1 Blog Posts
4 Email Sends of Blog Posts
Reporting
Add
Weekly social media distribution (1 post/week) and active engagement
+$250
per channel
Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.
Plus
$3000
Monthly Creation Services:
2 Target Lists
4 Level-1 Blog Posts
1 Level-2 Content Work (case study or newsletter)
10 Email Sends of Content Works
Analytics and Reporting
Lead Scoring
Lead Alerts to Salespeople
Behavioral Logic Workflows
Add
Weekly social media distribution (3 posts/week) and active engagement
+$450
per channel
Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.
Professional
$6000
Monthly Creation Services:
4 Target Lists
2 Level-1 Blog Posts
2 Level-2 Content Works (case study + newsletter)
1 Level-3 Content Work (video or motion graphic)
20 Email Sends of Content Works
Analytics and Reporting
Lead Scoring
Lead Alerts to Salespeople
Behavioral Logic Workflows
Add
Weekly social media distribution (5 posts/week) and active engagement
+$650
per channel
Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.
Enterprise
Ask
Creative Services + Marketing Automation
Contact us for customized digital marketing programs based on your exact enterprise need.
Advanced integrations and workflows are available for CRM, website, lead generation, digital advertising, etc.
Add
Weekly social media distribution (5 posts/week) and active engagement
+Ask
per channel
Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.
Locations
West Coast
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