As we ring in the new year, it’s the perfect time to strengthen your brand’s social media strategy by looking at posts that did well the past year, determine why certain posts didn’t receive as much engagement, and make adjustments to encourage growth. It’s also a great time to build excitement around your brand by providing value to your audience, whether that’s through content that helps them reach a goal or builds trust in your brand. Here are some ideas for social media to start the year off strong.
Run a Giveaway
Encourage your followers to enter your brand’s contest by commenting a response to a new year related prompt. For example, you could run a giveaway and have people enter by commenting one of their goals or one thing they’re looking forward to this year. Another contest you could run is having people share their best comment for one of your photos.
Have Promotions on Popular Items
for the New Year
Your brand can run promotions on products that empower your followers to reach their goals for the new year. You can add a social media post that announces the sale and provides a promotional code. You can also draw excitement to these promotions by adding animation effects to your social media posts.
Launch New Products
If your brand is launching new products at the start of 2022, create engaging social media posts that highlight your new products. Videos are a powerful way to promote your new products, as video marketing has become increasingly popular and effective. For example, you can create reels on Instagram to not only engage with your current followers, but expand your reach to other people who resonate with your brand. Include closed captions and music to bring your videos to life.
Create Calendars for New Year’s Goals
Creating calendars that serve people’s needs can drive traffic to your website. Think about how you can add value to your users, whether that’s through creating a calendar that encourages productivity or supports people’s process in learning a new skill. You can share snippets of your calendar through carousel posts and add the link to the calendar in your bio.
Share User-Generated Content
To share user-generated content, brands mainly use Instagram. To find user-generated content, search for your branded hashtags or look for posts that have tagged your brand. This is a great way to build trust through authenticity, as your followers see examples of how your brand provides value. If you want to make sure you find the top posts that feature your brand, Dash Hudson is a tool that finds how other users are talking about your brand, while predicting which types of content will do well.
We hope these social media ideas help you create content that connects with your followers and draws in new fans of your brand. If you’re looking to make an impact through your social media marketing, reach out to Deal Digital today.