WordPress is one of the oldest website building platforms out there, but this old dog has definitely learned new tricks in the 17 years it has been in business. WordPress offers capabilities to users of all levels and sizes.
In fact, more than 30% of all websites on the Internet use WordPress as their platform. In today’s post, we explore the top reasons why WordPress is at the top of the game.
It’s Free
WordPress is FREE open-source software and has been since it launched in 2003. So, unlike some of the other major web platforms, WordPress doesn’t charge any fees to use many of their templates and themes. Your costs using WordPress can be considerably less compared to brands like Squarespace, Shopify, or Wix.
Some costs that you’ll most likely incur along the way, however, are web hosting, sophisticated themes or plugins you want for your business, or the help of a designer to get things off the ground.
It’s Super Customizable
When WordPress was first released, it mainly targeted bloggers and thus became known as a blogging platform. But now, it’s so much more than that. With literally thousands of customizable themes, plugins, and templates to trial and use, WordPress is a great web platform for literally ANY type of business.
Some of the website types you can find on WordPress include:
- Blog
- eCommerce
- Business
- Job Board
- Business Directory
- Nonprofit and Religious Sites
- Portfolio Sites
WordPress is known for its customization capabilities. Anything from colors, fonts, logos, and backgrounds can be changed according to your brand’s needs. And ALL file types are accepted by WordPress for upload and customization.
It’s Really Great for SEO
This one is a huge time-saver and headache-saver if you’re not already well-versed in SEO. All WordPress themes are primed for optimal SEO, and even auto-generate meta-descriptions and tags for every page on your site (which you can then customize, of course).
The WordPress community also offers wonderful plugins, such as Yoast, that check that every post you make on your site is optimized for search engines.
There’s Tons of Support
As we’ve mentioned, WordPress has been an open-source software since the beginning, so there have been lots of users along the way that have posed questions to the Internet and had them answered. WordPress has, arguably, the most extensive user forum and support network of any website platform out there.
There are also some incredible training courses that have been developed to help you and your team master your site. One of the most well-known is WP101.com.
The Best in the Biz Use It
WordPress boasts some pretty powerful clients. From the literal government to Fortune 500 companies to celebrities, WordPress users speak to its capabilities themselves. Here are some of the most impressive WordPress Users:
1. The White House
2. The Walt Disney Company
3. Sony Music
4. Beyonce
5. Katy Perry
Our team at Deal Digital has lots of experience in building beautiful AND functional WordPress websites. For help designing yours, contact us today.
