Through email marketing, whether your goal is to build a relationship or start a new one, you can encourage your subscribers to interact with your brand. Sending the right email at the right time will bring value to your customers and drive sales. Being intentional about meeting your customers wherever they are in their buyer journey can make all the difference.
Sending Emails to Leads
When emailing leads, providing value from the start will build trust with those who are curious about your brand. You can provide value through giveaways, videos, or free guides. Form a strategy around when you will follow up with leads to increase engagement and help your brand best understand any needs your leads may have.
While it’s important to convert leads into customers, marketing to existing customers should also be an important part of your marketing strategy. Your customers already trust and connect with your brand, making them more likely to engage with your emails. Here are ways to market to existing customers:
Welcome Emails
When customers make a purchase, thanking them with a personalized welcome email will enhance their user experience. Welcome emails have an average open rate of 50%, making them 86% more effective than newsletters. Include a call to action or information that they would find helpful after making a purchase.
Your brand can also send out welcome emails to people who aren’t necessarily customers yet, but just subscribed to receive emails. This could be someone who signed up to receive a discount or someone who subscribed to your newsletter. In your welcome emails, you can also link out to your social media profiles and feature user-generated content to continue to build trust through authenticity.
Customer Education
Emails focused on customer education are especially helpful for new customers. Your brand can send out emails letting customers know where they can get support if needed. For example, you can feature a link where they can send support requests or an email address of someone they can contact if they have any questions.
Exclusive Discounts
Many people sign up to receive emails because they appreciate exclusive offers. For example, sending out a birthday discount can encourage customers to treat themselves on their special day. If you’re looking to add a discount to your email via a QR code, this QR code generator could help you drive sales.
Product Launches
Get customers excited about your product launches by sending out sneak peaks of upcoming items. Your brand can put a countdown in your emails letting customers know when your new products will be available.
Customer Reviews
Customer reviews help your brand stay connected to customers after a sale. After you’ve reached out to customers asking them to review your products/services, you can even feature some of these reviews in future emails.
Get Customers to Re-engage
If a customer is looking to cancel a service, try offering a discount or asking the customer to fill out a survey that explains the reason for cancellation. Providing solutions can help you stay connected to these customers.
Sending the right email at the right time will build trust with your leads and customers. If you’re looking to expand your business through email marketing, reach out to Deal Digital today.
