This past year, we saw digital marketing power the customer experience. As consumers shifted towards online shopping, the focus for marketers also moved towards building optimized e-commerce sites. Personalization empowered brands to understand what customers need/want, in order to meet customers’ expectations of excellent customer service on digital platforms. Video content also became increasingly popular and will continue to be a powerful way for brands to connect with others in 2022. We’ve listed some of our predictions for 2022 to inspire your digital marketing strategy for the new year.
Interactive Content Will Drive Engagement
Developing interactive content will increase engagement, especially as more brands are creating powerful user experiences through augmented reality. An example of this is using AR to allow potential customers to try on makeup or see how a furniture item looks in a space before purchasing. Another way brands will use AR is creating experiences surrounding a specific product, whether that’s through providing more information about the product or even giving customer support.
Video Marketing is Still on the Rise
Videos have become the most popular type of content. According to a study conducted by Small Biz Trends, 92% of mobile video consumers share videos with others, while videos on social media get 12 times more shares than images and text combined. Since video content is a powerful way to tell a story and connect with others, brands will prioritize video marketing in their marketing strategies.
Voice Search SEO Will Increase Brand Awareness
Voice search has become increasingly popular, and in 2022, voice search will continue to rise in popularity, as smart speakers are predicted to be used in 55% of homes. If you’re looking to strengthen your SEO for voice search, create conversational content that answers FAQs, which aligns with how many people use Alexa or Siri.
Influencer Marketing Will Help Brands Establish Trust
Partnering with influencers can help you build a brand people trust, especially if you connect with influencers who create content for people who resonate with your brand. As short videos continue to be popular amongst social media users, working with influencers to create videos can help your brand get discovered by people who are more likely to show interest in your products.
Optimized Websites Support Consumers’ Shift to Online Shopping
Having a website optimized for mobile is key to building a strong user experience, improving website speed for mobile, and strengthening mobile SEO. Google has a set of factors that determine user experience called Core Web Vitals. Mobile friendliness is one of those factors, and you can check how mobile friendly your website is by going on PageSpeed Insights.
Consistency + Quality are the Keys for Social Media Success
Determine which social media channels are the most relevant to your business, so you can bring the most value to your followers. It’s better to create high quality content for 2-3 social media channels than develop average content for 5 social media channels. Experiment with different channels and be consistent with the ones you choose.
This year is going to be an exciting year in the digital marketing world, as brands discover new ways to create meaningful digital experiences. If you’re looking to establish your online presence through digital marketing, reach out to Deal Digital today.
