Website Design & Advertising Articles
Email Marketing to Leads vs. Existing Customers
Through email marketing, whether your goal is to build a relationship or start a new one, you can encourage your subscribers to interact with your brand. Sending the right email at the right time will bring value to your customers and drive sales. Being intentional…
Email Marketing Trends to Drive Engagement
Email marketing is a powerful tool your brand can use to connect with your target audience and convert leads into customers. According to a study conducted by Statista, “ The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to…
AR Marketing Examples to Inspire Your Brand
The rise of AR in digital marketing is a move towards building immersive user experiences. These experiences provide brands the opportunity to engage with users in a powerful way. Whether you’re looking to attract new customers to a physical store or preparing to…
How Alt Text Impacts SEO
Images have the power to increase engagement with your written content and help your brand tell its story well. Including alt text in your images when adding them to your website can improve on-page SEO and improve accessibility for people utilizing a screen reader….
Social Media Marketing Ideas for the New Year
As we ring in the new year, it’s the perfect time to strengthen your brand’s social media strategy by looking at posts that did well the past year, determine why certain posts didn’t receive as much engagement, and make adjustments to encourage growth. It’s also a…
Holiday Season Influencer Marketing Tips
Now that it’s November, the holidays will be here before you know it. It’s the perfect time to think about how you can get your followers excited about your products and partner with influencers who will help you do the same. Here are some of our tips for working with…
Creative Ways to Repurpose Your Content
Before you create content, there’s a process you go through to help guide your digital marketing strategy. If you’re managing social media, your process might include researching popular hashtags, looking through trends, and seeing which of your previous posts…
Types of Digital Advertising to Drive Traffic to Your Business
Building a strong online presence can help you connect with current and potential customers in a way that reflects your brand well. Here are some opportunities to gain brand exposure and grow your business through digital marketing: Search Engine Optimization (SEO)…
10 Best Plugins for Your WordPress Site
If you’re building a website on WordPress, the right plugins can support your site’s functionality, whether you’re in need of security, speed, or analytics. With thousands of plugins to choose from, it can be challenging trying to pick the right ones for your site….
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