Nov 4, 2020 | Digital Advertising, Social Media Marketing
Think about the brands that you follow online. How did you first find them? Was it word of mouth? A Google search? Or did that brand find you? If you have ever found yourself browsing the web or scrolling your feeds and you’ve seen a photo or headline that feels as if...
Jun 1, 2020 | Social Media Marketing
Gone are the days of creating a social media profile off-the-cuff and posting whatever comes to mind. Social media marketing should be one area of your digital marketing strategy that you spend considerable time, effort, and resources maintaining. When done well,...
Mar 2, 2020 | Social Media Marketing
When you’re shopping around for a product or service, how do you decide where to buy it from? For all of consumer history, people have sought advice on purchasing decisions from friends and family — trusted individuals within their social networks. Today isn’t...
Jan 21, 2020 | Social Media Marketing
Social media marketing has become a necessity for any business hoping to attract customers. Human beings are attracted to stories, and social media gives brands the opportunity to tell theirs in a way that is authentic and engaging. While it’s true that social media...