Email Marketing to Leads vs. Existing Customers

Email Marketing to Leads vs. Existing Customers

Through email marketing, whether your goal is to build a relationship or start a new one, you can encourage your subscribers to interact with your brand. Sending the right email at the right time will bring value to your customers and drive sales. Being intentional...
Email Marketing Trends to Drive Engagement

Email Marketing Trends to Drive Engagement

Email marketing is a powerful tool your brand can use to connect with your target audience and convert leads into customers. According to a study conducted by Statista, “The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase...
Your Guide to 2021 Holiday Email Marketing

Your Guide to 2021 Holiday Email Marketing

Now that the holiday season is officially here, it’s the perfect time to start finalizing your email marketing campaigns to finish the year strong. Here are some tips on how to bring value and holiday cheer to your email subscribers this season.  Create Fun Email...
Email Marketing Trends to Try Before You Hit Send

Email Marketing Trends to Try Before You Hit Send

Personalization Personalization has the power to reach your subscribers, not just inboxes, when you hit send. The key to personalization is connecting with your subscribers through relevant content. Most people already have their inboxes full of emails addressing them...