Nov 21, 2020 | Digital Advertising
So you want to start your digital marketing plan. Where do you begin? Instagram? Emails? Facebook? Paid ads? LinkedIn? Yelp? The answer to this question is a complicated one that young brands and marketers often get wrong. We put together a list of common digital...
Nov 4, 2020 | Digital Advertising, Social Media Marketing
Think about the brands that you follow online. How did you first find them? Was it word of mouth? A Google search? Or did that brand find you? If you have ever found yourself browsing the web or scrolling your feeds and you’ve seen a photo or headline that feels as if...
Sep 28, 2020 | Digital Advertising
Your business’ rank on SERPs (Search Engine Results Pages) is a KEY factor in driving traffic (aka potential customers) to your website. We’ve covered tons of SEO strategies in the past to help your business rank higher on those pages. But, one of the single most...
Jul 27, 2020 | Digital Advertising
Remarketing is one of the hottest trends in digital advertising, and for good reason. It’s a smart, efficient way to attract the very best clients to your site. In this article, we will explore this new trend, why it’s so popular, and how much it costs to get...
Apr 15, 2020 | Digital Advertising
The digital age has presented business owners of all types with the opportunity to reach thousands, even millions, of customers that they never could have only 20 years ago. While this possibility is a perk of our technological era, it is often overwhelming to know...
Mar 25, 2020 | Digital Advertising
In online advertising, traffic is the name of the game. The more visitors you get to your site, the more sales you can expect to make. Fostering organic traffic, however, is difficult when there are millions of other online businesses to compete with. The quickest...