Building a strong online presence can help you connect with current and potential customers in a way that reflects your brand well. Here are some opportunities to gain brand exposure and grow your business through digital marketing:
Search Engine Optimization (SEO)
SEO stands for “search engine optimization,” which allows your website to rank higher on search engines like Google. When users run a search on Google for example, they are more likely to refine their search terms than continue to click on the next page of results. This means that it’s important to improve organic search placement for your website, so you end up on the front page of the search results.
If you’re looking for a content optimizer tool, MarketMuse looks at the top 20 results for any keyword and builds an outline of important topics in search engine results pages. Using a tool like this to create a strategy for incorporating keywords into your content can help you connect with the people who resonate with your brand the most.
Voice Search Optimization
Voice Search Optimization is becoming more important as more consumers are using search engines like Siri or Alexa to make purchases or find local businesses. Oftentimes, people use voice search to ask questions, so create content based on what questions your audience is asking while maintaining a conversational tone. People also use voice search to ask Siri to identify “restaurants near me” or “coffee shops near me,” so use the phrase “near me” in your title tags so people can find your business.
Social Media
Social media allows you to see what types of content resonate best with your audience, so you can develop stronger strategies. You can also get discovered by new fans of your brand by running ads on posts that received high engagement. If you post a product photo, you can add shopping tags to direct people to your online store, add your website’s link in your bio/stories, or use the swipe-up feature in stories to drive traffic to your website.
Influencer Marketing
You can increase brand exposure by collaborating with influencers. Working with an influencer that has authority in your industry can build brand trust and drive people to your social media profile. Understanding the type of audience you’re trying to reach is key to connecting with influencers with audiences that make sense for your brand. Influencers also usually create lifestyle content, which receive high engagement.
Video Marketing
Videos have become popular across social media platforms like Facebook and Instagram. Videos are a powerful way to tell your brand story, and paying attention to trending videos can help you create content that connects with your audience. Videos are also easy to repurpose, since longer YouTube videos can be made into shorter videos for platforms like Instagram and Facebook.
Email Marketing
Email marketing allows you to personalize your content based on different types of customers you may have. One way you can personalize your content is email segmentation, a technique that breaks your subscriber list into smaller groups. You can use email marketing to offer discounts, remind people when they still have items in their cart, or announce your latest product. Email marketing is a way to stay connected with your audience and bring value through your brand.
Referral Traffic
Referral traffic is when a user visits your site from another site. This is a great way to drive traffic to your site from trusted websites. Referral traffic also boosts your SEO because when a user finds your site from another site, oftentimes the user will click on a link, which helps your ranking. One way to increase your referral traffic is to place your website on an online directory based on your industry. Another way to boost your referral traffic is to create guest blog posts for websites that are relevant to your industry.
If you’re looking to build your online presence, reach out to Deal Digital to see how we can drive traffic to your business.
